Counseling for Special Needs Adults Project
About the Marketing Project
The owner of Counseling for Special Needs Adults was looking for promotional materials and marketing ideas to be used to increase awareness of her new business. She had a logo that she really liked and was looking for materials that could be used to promote her services and special niche. We worked in teams of two students to design different options to be presented to her for inspiration and potential materials.
We created a portfolio folder including spaces for step sheets, business cards, and a portfolio. We also created some sample magazine ads,
Christine Santini is the main counselor and owner of Counseling for Special Needs Adults. She offers one-on-one and family counseling services working with special needs adults and their families. As a new business owner, Christine was looking for ideas to market her services.
Our team's goal was to offer some sample marketing materials using our design ideas. We were excited to present our ideas and physical examples to Christine and the other students in the course. As a team of two students, we created a soothing and earthy color scheme with a flowing feel of peace and serenity to be used in our design. Our material incorporated Christine's logo and our design assets to create a complete package.
Project Features
- Analyze services provided by the counselor to create inspiring design assets
- Create a unique pocket folder design and steps sheets highlighting the services provided
- Design business card, magazine ads, and brochures
- Present additional marketing ideas to the owner in the design presentation
Sketches
Pocket Folder
